Bikes have always been a hobby of ours, at least ever since we were little runts riding through and around our neighborhoods back in the day. In the early 2000's though, our love of bikes was taken to another level when we were swept up in the amazing Southern California beach culture. Living in Hermosa Beach, CA, we inherently found ourselves always on top of cruiser bicycles and we quickly grew to love, understand and embrace the cruiser bike culture and accompanying lifestyle.
It was evident right away that we wanted to or even needed to be a part of this fascinating cruiser culture. With our obsession of bikes and a keen interest in fashion and pop culture, we felt we could establish some really cool bike designs never before seen.