Signet Jewelers Limited is the largest specialty jewelry retailer in the US, UK and Canada. Signet operates approximately 3,600 stores primarily under the name brands of Kay Jewelers, Zales, Jared The Galleria Of Jewelry, H.Samuel, Ernest Jones, Peoples and Piercing Pagoda. The company's annual sales of approximately $6 billion derive from the retailing of jewelry, watches and associated services.
Expressing romance and appreciation through bridal jewelry and gift giving is very important to our customers, as is self-reward. Signet believes customers associate our brands with high quality jewelry and an outstanding customer experience. Signet increases the attraction of Signet's store brands to customers through the use of branded differentiated and exclusive merchandise, while offering a compelling value proposition in more basic ranges. In all aspects of our business, Signet follows the operating principles of excellence in execution, testing before investing, continuous improvement, and disciplined investment.
During the visit, the salesperson constantly urging us to make the purchase, but we had made it clear that this was just our first visit and wanted to be deliberate on our decision. So no rush...However, as I tried on the different rings, sales kept throwing out pressure on us to decide soon, making the whole shopping experience unpleasant.